Market Research
Market Research Services
Unlock growth with data-driven insights. From Customer Experience (CX) to Product Development, we provide the intelligence you need to lead the market.
Customer Experience
- Net Promoter Score
- Customer Satisfaction (CSAT)
- Transaction Experience
- Customer Journey
- Mapping Lost Customer
- Employee & Vendor Satisfaction
- Mystery Shopping / Audits
- User Experience (UX) Research
- Corporate Reputation
- Action Planning
- Workshops Inter
- Departmental Feedback
- Social NPS Platform Solutions
Customer & Market Understanding
- Market Understanding
- Opportunity Sizing
- Brand Health Tracking
- Brand Positioning and Strategy
- Creative Assessment
- Consumer Profiling
- Consumer Segmentation
- Omni Channel Shopper
- Understanding Retail Census
- Exercise Retail Audits
- Mystery Shopping
- Catchment Area Profiling
Customer Insights
- Usage & Attitude
- Segmentation & Customer profiling
- Purchase Journey & decision making
- Brand Health
- Corporate Image
- Communication Effectiveness
Understanding Marketing and Opportunities
- Market Entry
- Market Sizing & Demand Assessment
- Competitor Mapping and Supplier Analysis
- Distribution & Retail Performance
- Understanding Customers, Buyers and Influencers
- Supply Chain Analysis
Product Research
- Concept Tests
- New Product Development
- Product Attribute
- Prioritization Choice-based
- Conjoint & Pricing Research
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Request a ProposalAbout GRMCS
GRMCS is a leading research firm based in Bangladesh, with over 13 years of experience delivering data-driven research and solutions across public health, climate change, ecology, agriculture, education, protection, gender, RMG, taxation and livelihoods sectors, including humanitarian contexts.
We also possess strong expertise in designing training curricula, facilitating training, and developing diverse policies for development partners.
Customer Experience
GRMCS defines project scope and rigorously assesses technical and economic viability, ensuring smart, de-risked investment decisions for maximum success.
Customer & Market Understanding
These are sequential evaluations: Baseline sets the starting point, Midline assesses progress for adjustments, and Endline measures final project impact.
Customer Insights
We design rigorous studies, implement effective surveys, and collect valid data to provide evidence-based insights for critical decision-making.
Understanding Marketing and Opportunities
KAP measures Knowledge, Attitudes, and Practices gaps to inform interventions, while System Maps visualize complex causal links for strategic design.
Product Research
We design tailored curricula and develop specific, relevant materials that address your organization’s unique skill gaps for maximum learning impact.
Capacity Assessment, Business Plan & Policy Development
We conduct Capacity Assessment to inform strategic Business Plans and develop guiding Policies to ensure effective, sustainable organizational execution.