Comprehensive Solutions

Market Research Services

Unlock growth with data-driven insights. From Customer Experience (CX) to Product Development, we provide the intelligence you need to lead the market.

Customer Experience

Net Promoter Score
Customer Satisfaction (CSAT)
Transaction Experience
Customer Journey
Mapping Lost Customer
Employee & Vendor Satisfaction
Mystery Shopping / Audits
User Experience (UX) Research
Corporate Reputation
Action Planning
Workshops Inter
Departmental Feedback
Social NPS Platform Solutions

Customer & Market Understanding

Market Understanding
Opportunity Sizing
Brand Health Tracking
Brand Positioning and Strategy
Creative Assessment
Consumer Profiling
Consumer Segmentation
Omni Channel Shopper
Understanding Retail Census
Exercise Retail Audits
Mystery Shopping
Catchment Area Profiling

Customer Insights

Usage & Attitude
Segmentation & Customer profiling
Purchase Journey & decision making
Brand Health
Corporate Image
Communication Effectiveness

Understanding Marketing and Opportunities

Market Entry
Market Sizing & Demand Assessment
Competitor Mapping and Supplier Analysis
Distribution & Retail Performance
Understanding Customers, Buyers and Influencers
Supply Chain Analysis

Product Research

Concept Tests
New Product Development
Product Attribute
Prioritization Choice-based
Conjoint & Pricing Research

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Market Research

GRMCS is a leading research firm based in Bangladesh, with over 13 years of experience delivering data-driven research and solutions across public health, climate change, ecology, agriculture, education, protection, gender, RMG, taxation and livelihoods sectors, including humanitarian contexts.

We also possess strong expertise in designing training curricula, facilitating training, and developing diverse policies for development partners.

Customer Experience

GRMCS defines project scope and rigorously assesses technical and economic viability, ensuring smart, de-risked investment decisions for maximum success.

Customer & Market Understanding

These are sequential evaluations: Baseline sets the starting point, Midline assesses progress for adjustments, and Endline measures final project impact.

Customer Insights

We design rigorous studies, implement effective surveys, and collect valid data to provide evidence-based insights for critical decision-making.

Understanding Marketing and Opportunities

KAP measures Knowledge, Attitudes, and Practices gaps to inform interventions, while System Maps visualize complex causal links for strategic design.

Product Research

We design tailored curricula and develop specific, relevant materials that address your organization’s unique skill gaps for maximum learning impact.

Capacity Assessment, Business Plan & Policy Development

We conduct Capacity Assessment to inform strategic Business Plans and develop guiding Policies to ensure effective, sustainable organizational execution.